PODCAST STRATEGY + CONSULTING FOR BUSINESS OWNERS
You're Showing Up. Your Podcast Should Be Too.
A podcast can build trust, sharpen your message, and support your business. But only if it’s done with intention and a clear strategy.
If your show feels inconsistent, unclear, underperforming, or disconnected from the business you’re actually trying to grow, I can help.
I work with business owners and entrepreneurs who want a podcast that supports their business goals and maximizes ROI.
Hi, I'm Jackie MacDougall.
I’ve been podcasting since 2011 and working in on-air and digital marketing for over two decades at NBC, Warner Bros., Disney, and Fox. It’s there that I learned what it actually takes to build an audience, earn their trust, and keep them coming back.
That experience shapes everything I do now. I know what makes content connect, what it takes to develop a strong story and sharpen a message, and how to create something people genuinely want to listen to. I also know how rare it is to find someone who can look at your show with both creative instincts and strategic clarity.
That’s what I bring to this work.
Services
Podcast Audit
This is a strong place to start if you want clear direction before investing more time, energy, or money into your show.
Investment: $800
A one-time deep dive into what’s working, what’s not, and what may be holding your show back.
This audit is designed to help you stop guessing. You’ll get a written breakdown of your show’s strengths, weak spots, and growth opportunities, plus practical recommendations to improve the listener experience, sharpen your content, and make your podcast a stronger asset for your business.
This is for you if:
you know something feels off, but you can’t quite pinpoint it
your show lacks clarity, consistency, or momentum
you want an expert read on your content, structure, messaging, and listener experience before making your next move
What’s included:
review of your podcast positioning, messaging, and overall listener experience
feedback on content structure, branding, and strategic alignment
written recommendations with priority fixes and next steps
one-hour follow-up call to walk you through the findings
turnaround within one week
Host Coaching
You do not need to become some polished, generic podcast robot.
You need to sound like you, with more confidence, clarity, and intention.
Investment: $1,500
Sometimes the content is solid. The real issue is the delivery.
If you’re a badass expert but your expertise isn’t fully landing on the mic, this is for you.
Sometimes the issue isn’t what you have to say. It’s how it’s coming across. That’s more common than you think, and absolutely something you can improve.
This is for you if:
you want to sound more confident and natural on the mic
your delivery doesn’t match your expertise
you struggle with flow, energy, clarity, or presence
you want to get better at connecting with listeners and holding attention
What’s included:
coaching focused on your hosting style, delivery, and presence
feedback on pacing, energy, clarity, and listener connection
guidance to help you sound more like yourself at your best
practical direction you can apply right away
- 3 weekly calls with Voxer support in between
The Strategy Package
You’ll walk away with a clearer plan, a sharper message, and a podcast that works harder for your business.
Investment: $2,500/month with 3-month engagement
Your podcast should support your business, not sit off to the side like a random content project.
This package is for business owners who want a podcast with a clear role, stronger messaging, and a better connection to their offers, audience, and brand.
Together, we’ll look at how your show fits into the bigger picture and build a strategy that actually supports your business.
This is for you if:
your podcast feels disconnected from your business goals
you want your show to build trust, authority, and demand for your work
you’re tired of guessing what your podcast is actually supposed to do
What’s included:
podcast positioning review
audience and messaging alignment
content and conversion strategy
recommendations for episode direction, structure, and CTA
a framework to help your show support your business more intentionally
- outlines, scripts, and repeatable processes
- 12 weekly calls with ongoing Voxer support
Ready to find out what’s holding your podcast back?
Whether you need strategy, structure, or support as a host, we can talk through what’s going on and what makes the most sense from here. On the call, we’ll talk about what’s not clicking, where your podcast may be falling short, and which type of support makes the most sense.
Book a free call and let’s see if it’s a fit.